By Aoma Keziah,
Safaricom has unveiled a new way for customers to connect to the internet, introducing a service it calls B-LIVE at the company headquarters Michael Joseph Centre, in Nairobi.
Customers can now access a non-stop browsing of 1 hour at KES 20, 3 hours at KES 50 and 6 hours at KES 150 giving them the freedom and flexibility to stay connected in a way that suits their lifestyle. From students catching up on online classes, to creators streaming and uploading content, to professionals working on the go.
Unlike traditional data bundles that are sold in megabytes or gigabytes, B-LIVE allows customers to pay for internet access based on time. The company says this approach is designed to give users more control, especially those who want short bursts of access without worrying about data running out.
“We recognise that our customers are different. Some prefer managing their usage in MBs or GBs, while others simply want to enjoy the internet for a set period of time. By adding this option, we’re putting control back in the hands of our customers and enabling them to focus on what matters most, whether that’s learning, creating, connecting, or hustling”, said Fawzia Ali-Kimanthi, Safaricom’s Chief Consumer Business Officer.
She further emphasized that this launch of B-LIVE is about changing how people experience the internet.
“Instead of constantly checking how many MBs you have left, you can simply buy the time you need and go about your activities,” added Kimanthi.
B-LIVE builds on Safaricom’s commitment to being an enabler of Kenya’s digital lifestyle. By expanding bundle options, Safaricom is ensuring that every customer; youth, creators, hustlers, entrepreneurs, and professionals has the power to choose what works for them.
The model is being described as an industry first in Kenya. The company hopes it will appeal to a wide range of customers, from students who need quick research sessions to small business owners who may want internet access at specific times of the day.
B-LIVE also signals a shift in how telecoms think about data use. By moving away from quantity-based bundles, Safaricom is betting that convenience and predictability will matter more to customers in an increasingly digital economy.
This new Data bundle is available via *544# or *555#, offering a range of hourly bundles. Customers can access 1 hour for KES 20, 3 hours for KES 50, and 6 hours for KES 150.
