By Aoma Keziah
Betika, a leading sports betting company, has announced the launch of the second edition of Bingwa Fest, a groundbreaking multidiscipline sports event that promises to captivate audiences across the nation. The event will kick off in the Lake Victoria region from August 7th to 10th, 2024.
Bingwa Fest, designed to celebrate and promote various sports disciplines, is set to elevate the nation’s sporting spirit, bringing together athletes and sports enthusiasts from all corners of the country. With close to 2000 athletes already registered, the festival is expected to be a significant highlight in the country’s sporting calendar.
The event will feature a variety of sports, including football, athletics, basketball, and volleyball, among others. It aims to provide a platform for athletes to showcase their talents, foster sportsmanship, and encourage the spirit of competition.
Speaking at the launch event, Mutua Mutava CEO and MD of Betika Group Kenya, expressed enthusiasm about the upcoming festival. “We are thrilled to bring the second edition of Bingwa Fest to the Lake Victoria region. Our goal is to inspire and nurture talent while providing a platform for athletes to shine. We believe that sports have the power to unite and uplift communities, and Bingwa Fest is a testament to that belief.” He remarked
The choice of the Lake Victoria region as the starting point for this year’s festival underscores Betika’s commitment to promoting sports across different regions of the country. The event is expected to draw large crowds, with local and national fans eager to witness the exciting competitions and cheer on their favorite athletes.
As preparations for the festival continue, organizers are confident that Bingwa Fest will not only be a celebration of sports but also a significant boost to the local economy. The influx of athletes, officials, and spectators is anticipated to benefit the hospitality and service industries in the region.
With just a few weeks to go, the anticipation is building, and the excitement is palpable. Bingwa Fest is poised to set a new benchmark for sports events in the country, fostering a culture of excellence and passion for sports.
